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About us
Crafted With Creativity, Built for Charm Lovers
At The Bits Fairy, we believe your shoes, accessories, and custom creations should feel just as unique as you are. What started as a colourful market stall filled with handpicked charms has grown into a creative brand loved by customers across New Zealand — and beyond.
We’re passionate about bringing fun, personality, and creativity into everyday style through our ever-growing collection of charms, custom pieces, mystery packs, and exclusive handcrafted designs.
More Than Just Charms
The Bits Fairy was built around the idea of creating a “pick and mix” experience online — the same excitement people feel when visiting our market stall in person. We wanted our website to feel fun, magical, interactive, and full of discovery, where every scroll reveals something new and exciting.
From cute and quirky designs to custom creations for schools, sports teams, businesses, and events, every piece is selected or crafted with care.
Our value
Our Exclusive Homecrafted Collection
Our Homecrafted Charms are what make The Bits Fairy truly special. These exclusive designs are carefully handmade and only available through us. They’ve become one of our most loved collections and represent the creative heart of our brand.
We’re always experimenting with new ideas, new styles, and even future custom 3D-printed designs to keep our collections fresh and exciting
Community, Markets & Creativity
The Bits Fairy is more than just an online store — we’re part of a growing creative community. You’ll often find us at markets, events, school fairs, and pop-up stalls where customers can browse our collections in person and experience the magic firsthand.
We also love collaborating on:
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Custom charm projects
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Fundraising ideas
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Birthday parties & events
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School and sports team designs
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Business promotional charms
